Selasa, 19 November 2013

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Essentials of Corporate Finance 8th edition BCOR 2200 University of Colorado Boulder, by Stephen A Ross, Randolph W. Westerfield, Bradford

  • Sales Rank: #5524734 in Books
  • Published on: 2014
  • Number of items: 1
  • Binding: Paperback

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Senin, 18 November 2013

[C427.Ebook] Download Ebook Integrated Advertising, Promotion and Marketing Communications (5th Edition), by Kenneth E. Clow, Donald E. Baack

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Integrated Advertising, Promotion and Marketing Communications (5th Edition), by Kenneth E. Clow, Donald E. Baack

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

  • Sales Rank: #555163 in Books
  • Published on: 2011-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .60" w x 8.40" l, 1.90 pounds
  • Binding: Paperback
  • 464 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
You're buying this for your class, right?
By Steamer John
You probably don't have a choice about buying this--it's a required text. Good news, it's a good text and a worthy read for someone looking for an overview of marketing communications. You'll need some other business education to get through it easily.

The authors believe it's very important that businesses be allowed to market directly to 4-year-olds. So they're ruthless, MBA sharks. But they know their stuff and they know how to convey it.

0 of 0 people found the following review helpful.
Easy read
By Brandy S.
I bought this book for an advertising class. It is very easy to read and understand. I would recommend if interested in a quick overview of marketing and advertising.

0 of 0 people found the following review helpful.
Great Deal for a fraction of what other charge
By Derrick Garrett
My school wanted me to pay over $200 for this book. I still can't believe I got this brand new book for so cheap.

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[J463.Ebook] PDF Download Bryson's Dictionary: for Writers and Editors

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Bryson's Dictionary: for Writers and Editors

  • Sales Rank: #5661063 in Books
  • Published on: 1600
  • Binding: Paperback

Most helpful customer reviews

92 of 99 people found the following review helpful.
Title should be "... for NEWS Writers and Editors"
By Roy Speed
With a different title I would have given this book five stars, and I would highly recommend it for newsrooms.

But the majority of the world's writers and editors do not work in newsrooms. They do not write news articles. They write web pages or annual reports for corporations or books on software or educational materials or white papers on technical topics or corporate policy statements or publicity pieces -- or a thousand other kinds of writing, often with audiences just as large as a newspaper's circulation.

The problem with this book, in other words, is not the quality of its entries, but their selection. The book has lots of help for accurate spelling of proper names, but surprisingly little help with topics that today are either ubiquitous or ubiquitous for large swaths of society.

Under "E," for example, you will find an entry for "Elliot, Denholm" with the correct spelling of that actor's name. But you won't find an entry on "email" discussing whether the preferred spelling is hyphenated ("e-mail"). Nor will you find any guidance on "e-commerce" (or eCommerce or E-commerce or any of a number of other variants). You will (thank goodness?) find the correct spelling of "Edgware Road," the London street and Underground station.

Under "H" you will find the correct spellings of Harper's Bazaar, Harpers Ferry, Harper's Magazine and Hartsfield-Jackson (note the hyphen!) Atlanta International Airport. What you won't find is any discussion of the compound "health care" and whether it should ever be written as a solid (as in "universal healthcare").

Also under "H" you will find the correct spellings of Hindu Kush (the Afghan mountain range), Hippocrates (ancient Greek physician), and Al Hirschfield (the American caricaturist). But you won't find a reminder that the correct acronym for the landmark 1996 legislation (provisions of which affect every U.S. hospital, medical facility, health plan, and pharmaceutical company) is HIPAA, not HIPPA (which is how it's pronounced), because the full name of that legislation is the "Health Insurance Portability and Accountability Act."

Bottom line: This is not a bad book; it's just a book primarily for newspeople. It should have been promoted as such.

The two stars (rather than none) is for the fact that there are lots of entries that are actually useful (equable vs. equitable; precipitant, precipitate, and precipitous; stanch vs. staunch), and for the most part they are very clearly written. And when an entry calls for advice -- see, for example, the entry on "hopefully" -- Bryson's taste and judgment are sound.

0 of 0 people found the following review helpful.
Bryson's engine
By Joe Fontenot
If you're a fan of Bill Bryson's wit and humor, then you might be disappointed. This is a reference book. And it's a good one. Which, to me, means it's useful, and in this case, dry is good.

But if I have to read reference book, I want it to be written by Bill Bryson. Bryson is a master writer. This book reflects that.

2 of 3 people found the following review helpful.
Bryson rides again!
By Daisy M
This book is FUN and so helpful. Keep it by my bed and read a few pages before falling asleep. I keep learning more wonderful and unique facts about language, about life, about so many things. Try it. You'll love it!

May D

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Minggu, 17 November 2013

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The Clash of the Cultures: Investment vs. Speculation, by John C. Bogle

Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders

How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund.

Over the course of his sixty-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. Mr. Bogle has not been merely an eye-witness to these changes, but one of the financial sector’s most active participants. In The Clash of the Cultures, he urges a return to the common sense principles of long-term investing.

Provocative and refreshingly candid, this book discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty.

Mr. Bogle recounts the history of the index mutual fund, how he created it, and how exchange-traded index funds have altered its original concept of long-term investing. He also presents a first-hand history of Wellington Fund, a real-world case study on the success of investment and the failure of speculation. The book concludes with ten simple rules that will help investors meet their financial goals. Here, he presents a common sense strategy that "may not be the best strategy ever devised. But the number of strategies that are worse is infinite."

The Clash of the Cultures: Investment vs. Speculation completes the trilogy of best-selling books, beginning with Bogle on Investing: The First 50 Years (2001) and Don't Count on It! (2011)

  • Sales Rank: #32127 in Books
  • Published on: 2012-08-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.22" w x 6.30" l, 1.44 pounds
  • Binding: Hardcover
  • 384 pages

Amazon.com Review


Featured Guest Review by William J. Bernstein

There's something rotten at the core of the American financial system; we all know it.

Before I go any further, I'll have to put my own biases on the table. While I'm in general a big believer in the power of free markets, there are certain things they don't do particularly well. Consider, for example, airline safety. Free market fundamentalism would dictate leaving it in the hands of consumers, who would logically shun those companies that killed too many passengers. We're smarter than that, of course; in large part because of government regulation, the average year passes without a major airline crash. Ditto the interstate highway system; does anyone really believe that Smith's invisible hand would have produced anything like this gem at the heart of our economy had not Dwight Eisenhower not been so impressed with Hitler's autobahns?

Of course, there are some activities that the government should stay out of: it should regulate airlines, but it shouldn't run them; and it shouldn't produce food, automobiles, and almost all other goods. This begs a much larger question: just where do free markets fail?

Which brings me to Jack Bogle's marvelous book about American finance, a system that, as we've seen in the past few years, has failed in a number of areas. As the author shows, it has done so by maximizing profits for managers, minimizing them for owners, and the customer be damned. For more than half a century, Mr. Bogle has not only observed this evolving spiral of immorality and self-interest from the inside, but has also been instrumental in creating, almost singlehandedly, what is thus far the major alternative to it: the customer-owned Vanguard Group.

There's a paradox at the heart of The Clash of the Cultures that should rivet any capital markets participant: just how is that the more market oriented an investment company is, the poorer are its results? The author recounts in painful detail the sorry performance of mutual funds managed by the large publicly traded financial companies, and the poor stewardship at the heart of that failure. The superb performance of the funds run by Vanguard, which is essentially a non-profit organization, stands in stark contrast. And it's not just Vanguard; it turns out that TIAA-CREF, which is also essentially a non-profit, the government-run Thrift Savings Plan, and privately held fund companies all do much better than large publicly traded finance companies. It's as if, say, the Red Cross, Department of Labor, and Salvation Army had all founded nonprofit automobile manufacturers that turned out better and cheaper cars than General Motors and Toyota.

Bogle identifies the speculative (as opposed to investment) mind set of the publicly traded companies as the chief culprit; because of their next-quarter/short-term focus, they trade frequently (as do their customers), pay scant attention to the costs of these activities, and often extract revenues from their funds and their shareholders in less ethical ways as well.

But that's only part of the story. The Clash of the Cultures gets to the heart of this remarkable and, for our nation, critical, conundrum of how in some economic spheres, nonprofits can outperform the invisible hand. It's required reading for every concerned citizen and every worried investor, and food for thought for anyone with an open mind and a curiosity about the world.



Review
“The Clash of the Cultures: Investment vs. Speculation”   is a must read for investors who want to understand the forces that are working against them and what they can do about it to maximize their investment returns. It should come as no surprise to those who know Jack and his philosophy that the final words of his final book are:  ‘Stay the course!’—Forbes

“The Clash of the Cultures: Investment vs. Speculation is . . . an enjoyable read that ends with 10 lessons for investors that, while simple, are deeply valuable to the general public. . . Clash of the Cultures is a great summary of the breadth of Bogle's 60-plus years in the investment field. He offers observations on the shocking change in the culture of finance that he has witnessed first-hand. Among the most important of the shifts is that short-term speculation has crowded out long-term investment. Though this has been great for the financial sector, it has come at the expense of the public.” —CBS MoneyWatch

“Bogle, as the Godfather of index investing, has ideas that are timeless and based on simple math, and at the same time exhibit uncommon sense and a routinely overlooked view of how investors are consistently overcharged by the financial services industry. Fortunately, his wisdom is widely available to everyone. Much of that wisdom has been assembled in Bogle's most recent book The Clash of the Cultures: Investment vs. Speculation (Wiley, 2012). While most of the insights are time-honored themes in the Bogle canon, they are very useful for individual investors.” —Reuters

“Bogle's latest book tackles what looks like an artificial distinction. His Clash of the Cultures title conjures thoughts of world war and social strife. But he's talking about ‘investment vs. speculation’. . .  As in his previous books, Bogle is a master of the clear point and the pithy quote - from the investment writings of John Maynard Keynes and Benjamin Graham, pension adviser Keith Ambachtsheer and Bogle's old mentor the late Walter L. Morgan, as well as the Gospels of Luke and John.”—Philadelphia Inquirer

“You know what to expect when opening a book by John Bogle, founder of the Vanguard mutual fund group and inventor of index funds: a lament about the fall from grace of the US mutual fund industry, and a restatement of his strong conviction that COSTS MATTER!!!  Mr Bogle’s new book, The Clash of the Cultures , Investment vs Speculation, does not disappoint on either count, but it is also very much in tune with the zeitgeist in its focus on stewardship and fiduciary duty.  It lambasts US mutual fund managers for neglecting to act as responsible owners of the companies they invest in on behalf of the savers whose money they look after, and for their own governance failures.”—The Financial Times

“[The Clash of the Cultures] echoes many familiar . . . themes worth repeating, because they are too often ignored. Investors spend so much time chasing hot asset classes and hot fund managers that they end up buying high and selling low, all the while incurring transaction costs. In Mr Bogle’s words, ‘investors need to understand not only the magic of compounding long-term returns, but the tyranny of compounding costs.’ . . . The American pension-fund industry has been particularly bad at understanding these long-run fundamentals. Many schemes assume, on the basis of past performance, a return of 7.5-8%, a figure that is highly implausible given the current low yields. . . Meanwhile, many employees in the private sector have been switched into defined-contribution schemes. . .  But employees are not saving enough, are not allocating their portfolios efficiently and are incurring too many costs. It is hard to disagree with Mr Bogle that the ‘system of retirement security is imperilled, heading for a serious train wreck.’ But will anybody listen to him, when they haven’t in the past?” —The Economist

“John Bogle’s latest book, as much a piece of history as is it a playbook for how to repair financial markets scarred by two bear markets in 10 years and a loss of confidence, is one of those books on finance that ought not be left unread. The Clash of the Cultures is the latest and perhaps best book by the founder of Vanguard Group. . . Plus, for those not familiar with Bogle’s prose, the man can turn a phrase, which makes the book all the more enjoyable.”—IndexUniverse

“If the Occupy Wall Street movement is serious about helping people with real financial issues, then its leaders should read John Bogle’s book and embrace his ideas for change.”—Rick Ferri, Forbes.com

“John Bogle’s story is an oft-told tale, yet even Bogle junkies will learn some fascinating new facts from The Clash of the Cultures. Bogle takes of the cudgels on behalf of investors, who he believes have been poorly served by most of the industry. Bogle brings invaluable historical perspective to current issues ranging from high-frequency trading to the looming crisis in the U.S. retirement system to the use of mutual fund investors’ money to promote the growth of assets under management. Every thoughtful investor can benefit from his wisdom, served up with refreshing modesty by a giant in a field notorious for outsized egos.” —Financial Analysts Journal

“The book is a gem. Well-researched and carefully argued, there's simply no way to argue with Bogle's premises -- that the little guy always loses, that the more you churn the more you lose, that most people's retirements are dramatically underfunded, that management looks out for itself and not the stockholders, and that greed is driving the bus. . . Read Bogle, not just to learn about how to protect your investments and understand what really happens on Wall Street. But more than that, read The Clash Of The Cultures and declare yourself into the three percent who have ideas and aren't afraid to use them.” —The Huffington Post

From the Inside Flap

During the course of his sixty-one year career, mutual fund pioneer and Vanguard Group founder John C. Bogle has seen enormous expansion and remarkable change in the financial sector of the U.S. economy. In his tenth book, The Clash of the Cultures: Investment vs. Speculation, he brings his considerable wisdom and experience to bear on the most troubling developments of the recent era—the crowding out of long-term investment by short-term speculation.

During Bogle's career in the investment profession, he's witnessed a change in the very nature of our financial system, and not for the better. Our aggressive culture of destructive and costly speculation has come to dominate the earlier prudent culture of investment. To the detriment of our society, the idea of stewardship has gotten lost in the shuffle, replaced by salesmanship and innovations that have ill-served investors.

Far more than being a mere eyewitness to the last six decades of financial history, Bogle has been one of its most active participants. The many first-hand experiences he recounts include the creation of the first index fund and the creation of the first exchange-traded fund; and his critical role in the rise, the fall, and the renaissance of Wellington Fund, a real-world case study of the clash between investment and speculation. He sheds new light on the dramatic change in the culture of the mutual fund industry, the multiple ways in which speculation has invaded our retirement system, and the need for a federal standard of fiduciary duty.

Insightful and instructive, the book paints an alarming picture of how the financial world has moved away from a culture focused on value-adding long-term investment towards a value-destroying culture of rampant speculation—and the inevitable clash of these two cultures brought about by this transformation. Bogle concludes his book by outlining ten simple investment rules to help investors avoid the many hazards of investing and, by focusing on simplicity and economy, to meet their investment goals.

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29 of 29 people found the following review helpful.
I Never Realized That I worked 25 years in a Casino
By Kindle Customer
I spent 8 years in the "securities" business as a salesman and then 13 years as a trader using house money. As a salesman, I cannot tell you the number of players (customers) that got wiped clean based on my advice. As a trader, I was directly part of the casino, effectively using the house favoring odds to scrape off a fair amount of money from the players. As a young person in the business as a salesman I was operating under the belief that I was assisting people in making "investments" but actually I had them putting all their chips (money) on black number 33 - long,long shots that rarely if ever paid off. Jack Bogle has made it crystal clear that 99% of the''securities" business is nothing buy a giant casino. The old joke, "Where are the customers yachts?"
finds its factual basis in this book. What an eye-opener!

71 of 74 people found the following review helpful.
What a Great Book!
By Book-Movie-Music Lover
Whether you are new to investing or a veteran, this should be a "must read." Indeed, the take-aways are very simple: If you want to succeed in investing, invest in index funds, and hold them long-term. Bogle eschews specialty investing (funds or equities other than broad market index funds), and he eschews speculation even more.
So, in theory, one could take a pass on reading the book and walk away with this advice (which, actually, has been around forever)for free. But that's not the purpose of the book. What the book does is explain, in incredibly persuasive detail, WHY Bogle believes what he does, and why his approach makes sense. Unless you understand the realities of why his approach is preferable, then it is unlikely you will seriously consider his advice.
Indeed, the book does have some shortfalls. Probably the most egregious shortfall is one that is common in virtually every "how to" or "self-improvement" book: failure to kick the readers in the butt and place some of the blame for their problems on themselves. Have you ever read a psychology "self-improvement" book that told the readers they were screwed up and that the problems they had were their own fault? Of course not. You don't want to get your readers angry, even though this is what they really need to hear. In "Clash of Cultures," Bogle NEVER blames individual investors for their problems (i.e., stock market losses). He blames everyone else possible: Congress, the judiciary, public accountants, the press, security analysts, corporate directors, fund managers, and so on. If you operate under the assumption that your problems are everyone else's fault, then you end up in "victim mode," and you wait around for the other people to decide to become honest and nice, so that your life can change. It ain't gonna happen. If you want to solve your problems, you have to take action yourself, and that involves placing the blame squarely where it belongs - on yourself. As the old saying goes, "When you point the finger of blame at someone else, there are three other fingers pointed right back at you." In other words, one shortcoming of this book is Bogle's reticence to make it clear that investors are responsible for themselves. More specifically, they can't expect to succeed unless and until they educate themselves. Handing money over to other people to manage for you, and then sitting back "fat, dumb and lazy" hoping the other people will do the right thing with your money and have your best interests at heart, is a prescription for disaster.
Another shortcoming of the book is that, given Bogle's 61 years in the mutual fund industry, he has a fondness for it over other investment vehicles, such as ETFs. He doesn't bash ETFs. He simply points out the fact that people who own mutual funds tend to hold them for long periods of time, while people who own the same basket of stocks in ETFs tend to buy and sell on a regular basis. This isn't a slam against ETFs. It is a slam against the people who own the ETFs. In other words, there is no requirement that, if you purchase an ETF, you have to sell it quickly. Bogle does admit (but glosses over this fact very quickly in only a couple of phrases in a couple of sentences in the book as quickly as he can) that ETFs can be less expensive than mutual funds in terms of fees. As such, logic seems to dictate that, if you want to purchase a broad market fund and are willing to hold it for a long time, then an ETF makes much more sense than a mutual fund, simply because the ETF will have lower fees in the long run. Again, though, Bogle doesn't come right out and emphasize this.
Other than these two shortcomings (letting individual investors off the hook and not more actively publicizing the lower costs of ETFs), this book is monumental. If you currently invest with a belief that you are smart enough to "beat the market" long-term and/or someone who prefers speculation (in and out buying and selling) to investment (buy and hold), reading this book might actually change your mind - and make you more money in the long run.

19 of 19 people found the following review helpful.
Another Jack Bogle classic book
By Artephius (.
I was already a life-long fan of Jack Bogle and his low-cost index funds. I have probably read about 4 of his previous books. Since I was already familiar with Jack's work, there were few surprises for me in this book.

As William Bernstein pointed out in his review, the large Wall Street investment firms have been a failure in terms of helping the average investor achieve his financial goals. Billions, yes billions of dollars are paid out in Wall Street bonuses every year, primarily for figuring out how to sell people and firms investments they should not buy. Just read a few books by people that worked on wall street for a few years...and you will get the idea. Many firms are legally bound not to buy investments that have too high of credit risk. Wall Street employees spend their time figuring out how to get poor investments rated as excellent so they can sell them.

Someone recently pointed out the only innovation from Wall Street or the big banks in the last 25 years that has actually helped investors is the ATM. I would argue that Jack Bogle inventing the index fund was the best thing that happened to investors in the 20th century.

If you have not read any of Jack Bogle's books, this is a good one to read. I found it encouraging that index fund stock investing now is about 28% of all money invested in stock mutual funds. Hopefully this percentage continues to trend higher as people figure out that Wall Street is not your friend.

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Hierarchical Modeling and Analysis for Spatial Data, Second Edition (Chapman & Hall/CRC Monographs on Statistics & Applied Probability) 2nd

  • Sales Rank: #6819936 in Books
  • Published on: 1600
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Our Life Beyond MKULTRA, Book 2, by Elisa E

Our Life Beyond MKULTRA, Books 1 and 2, is an insider's story of intentionally designed trauma-based mind kontrol Multiple Personality Disorder and her resultant use involving government, military, intelligence, religious and corporate organizations and institutions, as well as the insidious kontrol of humanity by a eons old cross-dimensional species involved in hybridization and cloning. The demi-gods and Nephilim of old have a predominant role in her story, having encountered them repeatedly in the altered consciousness of trauma-based mind kontrol programming as well as in full waking consciousness. It is a journey through the mind fragmenting "black tech" being utilized by a bloodline network of human victims to these malevolent beings who are now its minions and perpetrators. Elisa's is a story of abilities attained through this process some of which still remain well into her deep deprogramming years which began in April 2008. Her story takes you through hybridization, cloning and cybernization, though not in the future, instead already here and successfully implemented in the black projects of high level total mind kontrol. Elisa contends she is a hybrid, preconception, and in the late 1980s became aware of her clones. What's more, she speaks to the current state of mind kontrol technology in use as involving not only hybridization and cloning, but post-birth cybernization and the design of human looking beings who are actually soulless, and that some already walk among us. Our Life Beyond MKULTRA is contained in 2 Books to provide the perspective of not only the horrendous programming and "on task" years running decades, but the life threatening journey that continues in deep deprogramming. Her contention, "once MKULTRA, always MKULTRA," however the dismantling and manageability of her still surfacing alters and programs has allowed an intelligent and self-aware evaluation of not only her own situation, yet that of the "next level" End Time agenda now affecting the globe. If the current intellect continues to demand that all that is surreal is a judge to falsehoods, then humanity will not extract itself from the impending species kontrol. According to Elisa and many of her alternate personalities, the "next level" is the total kontrol of the human species without their recognition that it occurred.

  • Sales Rank: #1180883 in Books
  • Published on: 2013-08-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .50" w x 6.00" l, .67 pounds
  • Binding: Paperback
  • 220 pages

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6 of 8 people found the following review helpful.
Courage and Healing
By Amazon Customer
The first book was so profoundly disturbing and provocative on so many levels. The brutal honesty that Elisa shares has shaken me to my core. I am glad you are healing and I hope your healing process continues. Let the truth be known even if the heavens fall...

0 of 0 people found the following review helpful.
This individual must have enormous strength if what she says ...
By Bobby Lancy
This individual must have enormous strength if what she says is true. I can't help but feel deeply saddened during this time of exposure. God Help Us

0 of 2 people found the following review helpful.
Five Stars
By tdog
great job!

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