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Accessible and practical, School-Community Relations, Fourth Edition provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material.

Features of this newly revised edition include:

• Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations.
• Updated information about public opinion, how parents view their local schools, and the current education climate.
• New strategies for utilizing social media to improve school-community relations and foster a positive school image.

• Sales Rank: #370064 in Books
• Published on: 2016-03-26
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 7.00" w x .75" l, .0 pounds
• Binding: Paperback
• 256 pages

Review

"As a professor who has taught community relations for 15 years, I can shout: WHAT A GREAT TEXTBOOK! This is the best community relations textbook there is. When I thought it couldn’t get any better, here comes the fourth edition, which leaps into current issues and challenges. I particularly enjoyed the insights on social and electronic media. This book perfectly balances theory and practice and gives students real-life scenarios to demonstrate how to apply theory to practice."

--Sandi Estep, Professor of Educational Administration, Governors State University, USA

I have used all three editions of this text and will choose the fourth as well. This text continues to meet the needs of school-community relations courses."

―Kay A. Keiser, Chair and Associate Professor of Educational Leadership, University of Nebraska at Omaha, USA

About the Author

Douglas J. Fiore is Provost and VP for Academic Affairs at Park University, USA.

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Most helpful customer reviews

0 of 1 people found the following review helpful.
Five Stars
By Brenda Addison
This book is a great read for educators to build strong community relationships.

0 of 1 people found the following review helpful.
Five Stars
By Linda S Clark
Needed for school. Downloaded to iPad.

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Beating the stock market isn’t very difficult. Yet almost all mutual funds consistently fail. Hedge fund manager Andreas F. Clenow takes you behind the scenes to show you why this is the case and how anyone can beat the mutual funds. Momentum investing has been one of very few ways of consistently beating the markets. This book offers you a unique back stage pass, guiding you through how established hedge funds achieve their results. The stock markets are widely misunderstood. Buying and selling stocks seems so simple. We all know what stocks are and what the companies produce. We’re told that stocks always go up in the long run and that everyone should be in the stock markets. Oversimplifications like that can end up costing you. In the long run, the major stock indexes show a performance of five to six percent per year. For that return, you will have to bear occasional losses of over half your capital and be forced to wait many years to recover your money. Yes, in the long run stocks do go up. But the story isn’t that simple. Stocks on the Move outlines a rational way to invest in the markets for the long term. It will walk you through the problems of the stock markets and how to address them. It will explain how to achieve twice the return of the stock markets at considerably lower risk. All rules and all details will be explained in this book, allowing anyone to replicate the strategies and research. Andreas F. Clenow is the chief investment officer and partner of ACIES Asset Management, based in Zurich, Switzerland. Starting out as a successful IT entrepreneur in the 90s boom, he enjoyed a stellar career as global head of equity and commodity quant modeling for Reuters before leaving for the hedge fund world. Having founded and managed multiple hedge funds, Mr. Clenow is now overseeing asset management and trading across all asset classes. He is the author of best-selling and critically acclaimed book Following the Trend and can be reached via his popular website www.FollowingTheTrend.com.

• Sales Rank: #65169 in Books
• Published on: 2015-06-10
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .65" w x 5.50" l, .74 pounds
• Binding: Paperback
• 286 pages

From the Inside Flap
As a proclaimed trend follower I try to read everything written about the subject.  Clenow has provided a wonderful addition to the trend following literature.  His book, "Stocks on the Move" covers every aspect that needs to be considered including why not to do certain things.  He then steps you through the creation of a complete strategy with enough detail that anyone can use it.  Toward the end he even goes through each year since 1999 on the strategy and how it performed.  This is a book you should own.
 
Gregory L. Morris, author of Investing with the Trend, Candlestick Charting Explained, and The Complete Guide to Market Breadth Indicators.  Greg writes a blog for StockCharts.com called Dancing with the Trend.

Most helpful customer reviews

36 of 37 people found the following review helpful.
A solid intro to asset rotation, but nothing revolutionary.
By Ilya Kipnis
Four stars from me. Here's why: for those just getting acquainted with asset rotation and ordering by sorts (see Chriss and Almgren 2004, 2005), this book is a fairly good place to start.

However, in terms of innovation, this book presents relatively little new information that hasn't been published on the internet before in various places. It's another, similar take on asset rotation strategies incorporating momentum, and has similar performance, in that it saves your bacon in corrections, and has similar performance to the market in bull runs aside from 2011, when it eats the dip, but doesn't recover the bounce.

To this book's credit, there are some logical innovations regarding a somewhat more elegant way of ranking momentum with an adjustment for volatility, along with addressing turnover (that is, the system is actually path-dependent until it goes fully flat). I am also not sure if I agree with the naïve risk parity weighting scheme (aka inverse risk to each stock in a vacuum, as opposed to computing a covariance matrix, whether using shrunk values or sample), especially because in a bull run, I'd argue that you don't want to diversify away "good" volatility (think about it--in an uptrend, with the price always being away from the moving average, you'll have higher volatility than in sideways markets).

Essentially, I'm withholding one star for the following reasons:

1) The system's performance isn't vastly different from a lot of free systems out there. It gets hurt in 2011, keeps up (if that, will have to reread more closely) in the 2009-present bull run, and saves your bacon in the large corrections.
2) Every-asset-in-a-vacuum is easy to understand, but there was no mention of minimizing the correlation.
3) I never felt the book made the distinction between good vol (this stock is on a tear) and bad vol (this stock violently bounces around).
4) Stemming from the above, do you really want to spread your bets out and put more weight into low-vol stocks in an uptrending environment? I'd argue no.

In any case, a solid book, but I was hoping it'd present more things that were more new to me.

12 of 13 people found the following review helpful.
Time-Tested Momentum Strategy That Works
By L. Masonson
Self-directed investors can profit from the single strategy presented in this clearly written, well- organized, and detailed book on making money in the stock market using a time-tested, logical strategy. The author’s main focus is to provide a systematic rules-based strategy that beats the buy-and-hold benchmark (S&P 500 used in the book) with much lower risk using a combination of trend following and momentum (relative strength ranking). In today’s unpredictable markets it is critical for investors to uncover a viable investing strategy and to stick with it. That can only be accomplished if there are specific rules to follow. On page 100, Clenow lists his investing rules in conjunction with a simple flow-chart, so there is no confusion on how to proceed. Basically, his strategy is to buy stocks that are moving up in price, only if the overall market trend is positive. He demonstrates how to manage a portfolio of momentum stocks.

Not surprisingly, Clenow points out that about three-quarters of mutual fund managers fail to beat their benchmarks for the three year period ending in 2013, and 61% failed to do so over a five year period as well. Therefore, why should an investor investment in mutual funds with that poor of a track record. One reason or this poor performance is that portfolio managers are very limited in their ability to deviate from their fund’s stated investment objective or to go to a high percentage of cash if they determine a defensive strategy is called for.

Clenow uses a momentum investing approach that has been tested historically and empirically for many years. He discovered in his own testing that momentum stocks perform well in side-ways markets, as long as volatility is reasonable. He notes that in bear market that correlations of the portfolio components start approaching 1. That is why it is necessary to use a long-term market indicator to identify when to be out of the market to avoid big losses . He uses the 200-day simple moving average on the S&P 500 to determine whether the market climate is a buy (index above this moving average) or not.

To determine which stocks to invest in, Clenow uses an annualized exponential regression line for ranking the stocks and focuses on the slope of the line to measure momentum. He recommends recalculating the slope over the past 90 days, and ranking the stocks In addition to slope he adds two more criteria – price greater than a specific moving average (found in book), and any price gap greater than a certain percentage (found in the book) over the last 90 days to disqualify highly volatile stocks. He buys the highest ranked 20 to 25 stocks with an allocation of shares based on their volatility. Clenow buys smaller positions of more volatile stocks which he calls risk-parity allocation. In general for equity momentum portfolios, he recommends a bi-weekly or monthly rebalance, but he feels a weekly rebalance is necessary to eliminate laggards – stocks dropping in the rankings.

The author shows the performance of his momentum strategy for 1999 through 2014 is 12.3% compared to the S&P 500 buy-and hold of 5.2%. His strategy has a maximum drawdown of 24% compared to 55% for the S&P. Approximately 123 pages of the book are devoted to separate year-by- year results of the strategy with commentary, so that the investor can see that the strategy does not beat the S&P 500 every year, but overall it does over the period with less risk. This year-by-year evaluation is very informative and provides insight into how the strategy worked in bull and bear markets. Particularly noteworthy was the minimal losses of the strategy in the big bear markets of 2000 (+9.6%), 2001(-0.7%), and 2002 (-3.0%), and 2008 (-8.5%) compared to the benchmark. That is when this strategy excels and that is the reason for using a non-emotional approach.

In summary, Clenow offers a solid strategy for making money in the market that has stood the test of time. Simple is sometimes better that complicated. Investors considering managing their own money should spend time reading this high-quality resource.

10 of 11 people found the following review helpful.
Transparent, DIY and a useful guide to momentum investing and trading.
By Anish Teli
Andreas' previous book Following the Trend is one of my favorite books on trend following as it not only breaks certain myths about the concept of trend following but also demonstrates it with data.

During the course of my journey of trend following and backtesting strategies on Stocks I pretty much came to the same conclusions that Andreas came to in this article provocatively titled Trend Following does not work on Stocks so it resonated deeply with me. An aha moment. Key point is that standard trend following strategies do not work on stocks. First change that has to be made is DO NOT SHORT STOCKS. (Unless you are Bill Ackman) and definitely not using STANDARD trend following strategies. Second is that stocks are a homogenous group and there is massive internal correlation. Owning stocks beyond a certain number is not diversification , it dumb-versification. For more on that read Warren Buffett portfolio by Robert Hagstrom.

And now Stocks on the Move. I will try and give as little as away so that you discover it for yourself when you read the book. Andreas talks about Mutual Funds and how most of them under perform the index itself. He also explains how the new and specific ETFs are not really well understood by people who trade them. He then uses this foundation to talk about why equities are such a difficult asset class to trade and more so on the short side. And most of the observations are spot on. And because of these issues, why Trend Following (TF), as a strategy which was specifically designed to trade a diversified basket of low correlated futures markets cannot be blindly applied to trading stocks on the long and short side.

Andreas then goes on to explain the difference between trend following and momentum and through the next chapters he very transparently explains his strategy. He clarifies that is not the only strategy that works, but this is one of them that works well. Also he encourages readers to focus on trading or investing based on concepts and not get too fixated on parameters.

He then very simply explains the building blocks and the rationale behind those building blocks in very simple terms. A purist Quant might cringe but a practitioner will be elated to read a momentum strategy in English language without much greek and latin notations thrown in.

Then like the previous book he takes us through a fascinating year by year review from 1999-2014 of how the strategy would have worked through those years. And there is a lot of learning here. Of course there is nothing like going through it yourself but hearing it from someone who has been there done that is the next best.

And no he is not going to give you the source code for the strategy simulation. And you know what, it doesn't matter. Because he has given you the core engine. Now go make your car.

Now just one spoiler. The strategy does employ a couple of trend filters which are important elements of the strategy so I would not call this a pure momentum strategy, but practitioners shouldn't care about this because in my view of what I have read about momentum and trend following strategies they are close cousins and so its all in the family.

The charts are hard to read but Andreas has put the images on his website here.

Other than that I enjoyed reading the book and learnt a few new things and the book is going to stay close to me for a while.

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• Sales Rank: #1948397 in Books
• Published on: 2001
• Binding: Comic

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• Sales Rank: #4523428 in Books
• Binding: Paperback

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No other industry is as dependent on the channel of distribution for it's success than the building materials industry. Many people new to the industry and ad agencies don't realize this and struggle to develop effective sales and marketing programs. There are no trade magazines or organizations for the building material marketer. They either have to rely on general marketing sources or their channel customer's organizations such as the NAHB or the AIA. I wrote this book to fill the need to both educate anyone new as well as to challenge the more experienced to take a fresh look at how they go to market. There are chapters on: How the Residential and Commercial Channels Work: The Importance of Influencers; Who has the Most Knowledge and Power?; The Biggest Mistakes Building Material Marketers Make; How to Sell Builders, Big Boxes, Lumber Dealers, Showroom Dealers, Contractors, Distributors, Architects, Design Build and Facility Managers; Marketing Budgets; The Problem with Trade Shows and How to do Them Right; The Problem with Agencies; and On Being Green.

• Sales Rank: #506885 in Books
• Published on: 2013-09-23
• Binding: Hardcover
• 144 pages

Review
In this book, Mark Mitchell graciously lets us behind the curtain in Building Materials Channel Marketing.  In the often-misunderstood building materials channel, the Wiz offers a well-balanced treasure trove of timeless strategies and new-world tactics based on real-world experiences. A brilliant must-read: for victory-driven marketing and sales and executive leadership, this book is hard to put down--but easy to pick up time and again as a go-to reference.   Building Materials Channel Marketing is a true mark-a-teer masterpiece from a true mastermind. ----Robert Schindler, Senior VP of Strategic Marketing, Associated Building Materials

There are thousands of books on marketing for the consumer packaged goods industry, but there is scant research and insight on how to market to the building materials industry. This book encapsulates 20+ years of Mark s experience and outlines the challenges and opportunities for a BtoB manufacturer. It is a must read for sales and marketing professionals in the building industry. ----Joe Dachowicz, VP, Marketing, Overhead Doors

It takes a Whizard to make things, well, really simple. Our industry has been around since cavemen were living in the first DIY projects, their caves, and unfortunately with all the complexity we've created, at times it seems like we haven't evolved all that much. Enter the Whizard: whether you are a twenty-year veteran CEO or just starting as a building materials sales person or marketing specialist, Building Material Channel Marketing, clearly articulates the key motivators or the whys behind the decision making processes of each of the eight essential influencers in the building materials channel. And their whys are often very different. Mark also shares his insights regarding ad agencies and trade shows, and how our industry, because of the unique role of influences, requires uncommon common sense. This book will soon become part of the standard training program for new hires in every serious building materials company. ----Michael Werner, President/CEO of Globe Union Group, Parent of Danze/Gerber Plumbing Fixtures

About the Author
I grew up in Findlay, Ohio where my father had a small full service advertising agency. I started working for him one summer while in college and loved it so much that I dropped out. I found that the professor's theoretical vision of sales and marketing didn't compare to the real world. Being a contrarian I always tried to solve my clients B2B marketing problems with solutions that didn't involve advertising. I then worked for several other agencies before going out on my own. During that time, I became totally focused on working with building material manufacturers in channel marketing. I own Whizard Strategy, a strategic consultant and channel marketing agency in the building materials industry. I also speak, host webinars and write articles for industry publications such as ProSales, Builder and the NAHB. I write a newsletter and blog on building material marketing. I live in Boulder, Colorado with my wife. My two sons also live in Boulder. My interests are travel, photography, food and cooking. Here's how a friend describes me. Mark's a Wikipedia, a whizard and a world changer. You owe it to yourself to get to know him, you'll find the following truths will unfold. Mark is wizardly smart. Most people are considered smart because they accumulate truths, facts or experience. This level of smart is enough to run most companies. The distinct value of Mark is that he always attaches a unique vantage point or insight to what others settle to know or accept as reality, but this is wizardly smart. The most crucial way this benefits your business is in having a visionary on your side that helps you realize how much you (and your competitors) are not seeing. Perhaps what's most impressive, is how quickly Mark catches up to speed, begins thinking alongside of you and then shakes the foundation of what you view as possible. Having just one Mark around is a competitive advantage most organizations are starved for. Mark is extremely relevant Mark lives to learn, always traveling, reading and interacting with people to understand different industries, uncover sub-cultures and trends and apply it to his expansive world-view. Mark is bold. It's his gift to challenge the status quo and the way things have always been done. To Mark, it's insanity to continue to go about business as usual when there is so much opportunity each day for businesses to build momentum and capitalize on others who don't break from the norm. Mark is fun to be around. Everywhere he goes, he brings great energy and optimism that is both genuine and contagious. Negativity and pessimism don't surface in Mark's world. Mark is an original. There's only one Mark running around, and you'll quickly realize you've never met anyone quite like him. You'll uncover many idiosyncrasies that can make you laugh out loud or smile with intrigue and appreciation for his distinct personality. He wears crazy socks, has his own language (gifts are looloos), and talks to himself constantly. Many refer to him as that crazy guy Mark. Mark is valued. Those close to him personally and professionally, value his magic touch. There are countless examples of people who go on to new jobs or places in life that reach back out to him for his advice and a dash of sunshine. Mark is revered for creating a workplace where people can have fun, be themselves, and grow personally and professionally. Mark keeps his heart in the right place. Mark often strips away the barriers others put up in relationships in order to relate to you, to do what's right, to reveal himself, to look out for your best interests and create a lifelong bond.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great Building Product Industry Roadmap!
By stacy c.
Building Materials Channel Marketing is an excellent roadmap for both new and long-time participants in the building products industry. Most companies have sales teams which focus on one channel or another. Mark Mitchell has written a book which can help members of the sales and marketing teams increase their insight into more channels of the building product industry and find connections between channels which would otherwise go unnoticed. Companies would be smart to make this book required reading for all current and new employees on their sales and marketing teams.

Stephen Crouch

3 of 3 people found the following review helpful.
A great ROI in wisdom per hour
By Simon Baier
I am the marketing director for a sustainable commercial lighting company based in Boulder. I met Mark in passing a few years ago and got a huge download of useful information in just a few minutes of conversation. When I saw his new book, I rushed to Amazon to buy a copy. After reading a few chapters, I bought two more for my partners. The book is small in size and big in wisdom (a great reading ROI).

I've decided to review my Q4 marketing plan and am about to take another look at our company's 2014 financial model with fresh eyes.

Some of Mark's advice just reinforced what I already suspected, and other advice was truly eye opening. For me, the chapter on "How to sell to Facility Managers" was well worth the price.

I highly recommend this easy-read for anyone responsible for marketing of building products.

1 of 1 people found the following review helpful.
Bite-sized, succint bits of great advice and wisdom
By N. Sutton
Many of the marketing books you come across can be quite voluminous and full of fluff. Mark's book, though relatively short, delivers everything succinctly, and his insights are each packaged in an easily digestible chapter.

I read the whole thing through the evening it arrived on my doorstep, and it now sits on my desktop for quick reference. It is organized so you can quickly find the appropriate channel you might need advice on at any given time.

As an architect myself, the first chapter I opened to was "How To Sell Architects." Admittedly, I had a bit of a chip on my shoulder, hoping to find fault in Mark's assessments. Wrong. I found myself nodding along with each point he made, and was pleasantly surprised at how he got it right.

I'd highly recommend this book to anybody in the building materials industry, as well as any B2B company selling their products or services to (and through) these different channels.

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Upon reading and becoming inspired by the works of Spencer Johnson and his profound parables that transcend race, gender, profession, time, and age, I chose to write a parable covering World War II. If George Orwell could create a masterpiece by making pigs of men, I figured even the feeblest of minds could make boys of countries. Often times less is more; whether in terms of orated speeches, presentations, books, or conversations. Did you know that Abraham Lincoln’s Gettysburg address was only 273 words long? Or that Martin Luther King Jr.'s, “I have a Dream” speech was roughly sixteen minutes in length? Although lengthy, detailed books are of necessity for experts and those aspiring to be, the average person will simply neglect a 650-page book concerning World War II, or any singular event in history. Instead, with a society that places a premium on time, people want to receive information in a concise, insightful, and efficient manner. Hence, I attempted to achieve just that in this short story. By seeing World War II through the actions of school children within a schoolhouse, this book provides a parable/story that offers a fresh, unique, and profound way to look at the greatest catastrophe of the 20th century. First and foremost, the message of the book is reinforced by the title Kids Will Be Kids: A World War II Parable. It refers to the old adage that basically explains kids do what they do because that’s what they’ve always done. In other words, in the rudimentary sense, history repeats itself. Each character found within the pages of this book represents the involved nations and their actions during the melodrama of World War II. Each of these actions and their roles, subsequently, led to its start in September of 1939 and its eventual conclusion in August of 1945. Since the beginning of man, people have truly enjoyed listening to or reading stories. As we all know, stories provide powerful avenues to relay information; they create memorable and lasting impressions, stir emotions, and construct strong connections between a character and an event. I am passionate and have become convinced that those who read this book will draw the necessary connections to the past. As a history educator, the book offers a parable, where colleagues in the profession can use a different approach with their students to introduce or conclude World War II. It would be my greatest joy to have you enjoy this book immensely!

• Sales Rank: #2674668 in Books
• Published on: 2013-09-23
• Original language: English
• Number of items: 1
• Dimensions: 7.81" h x .31" w x 5.06" l, .29 pounds
• Binding: Paperback
• 134 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
and wanted you to know how much I enjoyed it. Your beginning overview of the actual events ...
By Paula Tolin
I just finished reading your book, and wanted you to know how much I enjoyed it. Your beginning overview of the actual events was concise and helpful for me to fully appreciate the parable. You have a very descriptive writing style they kept a running visual in my mind as I read it! Your imagery brought it to life in a way I haven't felt since listening to my father-in-law's WWII Navy stories.

0 of 0 people found the following review helpful.
I really enjoyed the story
By Amazon Customer
I really enjoyed the story, and the learning behind it. I'm not really big into history and stuff, but this made me want to keep on reading, and wanted to learn more about what happened in this time period. I found myself very engaged in certain parts, and in other less engaged, just because I wasn't interested. But, overall I really liked this book, and i'd recommend this to anyone!

0 of 1 people found the following review helpful.
I thoroughly enjoyed this book
By Sadie Owens
I thoroughly enjoyed this book. It was thought provoking in a way that was not straining mentally, and was written in a way that I could identify with while still giving me the key information I needed. Overall, this book was both educational and enjoyable to read, and made me think and consider WWII and humanity from a variety of viewpoints.

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• Sales Rank: #775142 in eBooks
• Published on: 2015-07-26
• Released on: 2015-07-26
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
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By Raymis
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[N775.Ebook] Download Ebook The Russian's Proposition: 3: A BDSM Love Story, by Cherry Black Doc